WAT-AAH!'s Taking Back the Streets, in support of Partnership for Healthier America's Drink Up initiative, kicked off on February 20, 2014 with a special appearance from First Lady Michelle Obama at NYC's New Museum. Her appearance created a great deal of interest, garnering attention from media outlets such as Complex Magazine, Wall Street Journal, ABC News and NYC's top tastemakers and influencers. All of this excitement and demand to see what all of the buzz is about led to a pop up exhibition at lower east side's Wallplay and at Gallery 151 in the Chelsea art district just in time for 2014's Armory Week.
The public was able to see the amazing collection of original work by artists including Kenny Scharf, Shepard Fairey, Swoon, Maya Hayuk, Metro Zu, Lichiban, Tony Concep, Trey Speegle, Damon Johnson, Smurfo, MENT, VESA and Damien Mitchell, as well as their specially designed WAT-AAH! bottles.